Co-Op Activities & Pricing



Service Description
Spectrum
List Price
Partner Cost
Net of Co-op*
Turnkey Marketing Program
Foundation - strategy, consultation, and a 12 month marketing calendar and budget. Design, content creation and copywriting for your choice of 3 of the following:
  • Defining brand identity, use of logo, typefaces, and other brand standards
  • Brochure / corporate flyer, design and content creation
  • Company business card, design and copywriting
  • Company Marketing Kit, design and copywriting for folder and content pages
  • Electronic Marketing Material, design and copywriting

    Lead Generation - includes all of the following – up to two versions of each:
  • Direct mail letter, design and content creation
  • Direct mail post card, design and content creation
  • Direct mail offer collateral customization (such as a white paper, industry article, or how to choose guide)

    Nurture - includes design and content creation for one nurture marketing touch per month (client’s choice) from the following list:
  • Newsletter, print and/or e-mail version
  • Industry Article or White Paper with cover letter
  • Success Story
  • Special Promotional Materials for events, seminars, conferences, special offers
  • Special mailings customized to company

    This program includes 120 hours per year. The price does not include: logo development, purchase of artwork or photos (if necessary), list purchase, printing, mailing, postage, or teleservices. Quotes for these services can be provided. Rates are based on volume.
  • $1,000/month with 12-month campaign
    $400/month
    Web Site Design
  • Graphic wireframe design
  • Underlying site uses CSS
  • Up to 8 pages: Index, About Us, Services, Solutions, Missing, etc.
  • Up to 3 email forms: Contact Us, Learn More, etc.
  • Initial online setup and testing
  • Stock image search and implementation (image purchase not included)
  • 2 sets of revisions, totaling less than 3 hours
  • $2,500
    $1,000

    *subject to availability of co-op funds