Your customers begin their buying journey online, typically searching for answers to their questions. When you publish content that is optimized for search engines you increase your chances of showing up where your prospects are looking.

The goal with quality content is to convert readers into customers. Back in the day, consumers talked with companies in person or over the phone. Today, your website makes your first impression and guides people through the process of getting to know, like, trust and try you out – all before they speak with you. Sharing content that is written to drive traffic, answer questions and convert readers into customers will help you reach your goal.

Why does fresh content work?

Search engines (i.e. Google) are looking for key pieces of information before they will put your website at the top of their page. Indexed pages is one of those criteria. Every time you publish a content (i.e. blog, industry article, whitepaper, etc.) a new page is created on your website. This is a quick way to increase your indexed pages and get found online.

Content opens the door for people to discover you on social media. Each blog post is a new piece of content that people can share on social platforms (i.e. Twitter, LinkedIn, Facebook, etc.) this helps expose your business to a new audience that may not know you yet.

There are many more reasons why content works. Here’s a few:

1. Provides a repository of content for social media sharing.
2. Converts readers into customers when you include a call to action. (This is also known as Inbound Marketing.)
3. Serves your lead by answering the question they were asking. This establishes your authority and builds trust. (Hey, that’s four reasons and probably the best if you asked our team!)
4. Gives your website staying power. Content published on your website today is proven to show up in search results weeks, months and years after they were written.

Content doesn’t have to be overwhelming. When you have a clear set of terms you want to be found for, and a virtual team of writers that understands your SEO strategy, publishing content is easy.

Who is a good fit for our Content Service?

Businesses selling services or products online.

Businesses with a small marketing staff (or none at all).

Businesses needing to grow their online presence.

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Email us so we can prepare a custom quote based on your needs.